Course Director: Louise Kane (01) 241 1500


"The MIX course is a great idea. I wish there had been something like this when I was starting off in the music business"
Freddie Middleton, Music Consultant

"I’m always happy to be asked to participate in the MIX lectures. I’m really impressed with the interest the students show in the radio industry and how it relates to the music industry."
Willie O'Reilly, Group Commercial Director, RTE

"Last year 48 students enrolled for the course and 43 sat the exam three months later. That’s a very high percentage for any course, especially in the music industry where people tend to drop out as soon as they realise that there’s work to be done."
Johnny Lappin, Publisher for Hozier and Celtic Woman

"For me, the MIX course provided an enlightening overview of the Irish music scene. The knowledge provided on how the industry functions is invaluable for anyone hoping to pursue a career in the area."
Roisin Dwyer, MIX Graduate, now Commissioning Editor with Hot Press

Get Ahead in the Music Industry

Lecturers for last year's course

Jackie Hayden – The Changing Faces of the Music Industry

As marketing manager with CBS Records (now Sony) he signed U2 to their first record contract. He also masterminded marketing campaigns for countless acts, including Abba, Christy Moore, REM, U2, Madonna and Bob Dylan. As a writer/director with Hot Press, he wrote several music-related books (Phil Lynott, Don Baker and Bob Dylan) and spoke at seminars in France, Spain, Germany, London and the USA. He served on the government’s Task Force on Irish music, and has lectured in virtually every Irish college and university. For his First Cuts column in Hot Press he reviewed over 2,000 emerging Irish artists, and in 2015 he was a writer-in-residence In Sweden as part of a project run by Stockholm University.

Nick Seymour – The Role of the Producer

Nick Seymour began his career in Splitz Enz and was bassist with the hugely successful Crowded House. He set up Exchequer Studios in Dublin, alongside Brian Crosby and Phil Hayes – recent clients including Bell X1, Republic of Loose, Lisa Hannigan, Neil Hannon, Pugwash and Gavin Friday. Crowded House made a welcome return in 2007 and, since then, they have been touring extensively promoting their Time On Earth and Intriguer album. Nick has worked on numerous film soundtracks, including The Summit, and acted as a mentor on two series of RTÉ’s Jam. He played bass on Tarmac Adam’s album The History Effect, released last February.

Greg Fry – Social Media in the Music Industry

Greg Fry
Greg Fry is an International Social Media trainer who delivers regular Social Media, Social Customer Service and Social Business Strategy training and workshops. Gregalso works as a Social Business and Content Consultant and believes that, in order to make social media work for your business – you must identify the correct social media goals for your business, define and refine your strategic social media, plan and tactics, create outstanding content and make sure that everything you do is measurable. 
Greg sessions are packed with passion and are high energy affairs. You will not find a more engaging speaker in the Social Media space. Greg has worked with many top multinationals including: Ulster Bank, Microsoft, Fáilte Ireland, Virgin Media, Abbott Labs, Symantec and Coca Cola Hellenic. He also lectures for top institutions including the Digital Marketing Institute, SureSkills and the Digital Skills Academy.

Steve Lindsey – Publishing

Steve Lindsey began his career as bass–player with Deaf School and than The Planets. He subsquently moved into music publishing with Warner/Chappell and was later appointed general manager of Go! Disc Music. He joined Island Music as creative director working with The Beautiful South, Tricky and Massive Attack. In 1995 he became an independent music supervisor working on films such as Mission Impossible and Twin Town. In 2003, Steve founded Elevate Music Publishing. He also manages Autamata, looks after the publishing interests of Cathy Davey, Aslan, and Mundy, and is currently on the boards of both IMRO and MCPS (Ireland). Elevate have been working with various musicians on Standby, an Irish feature film starring Brian Gleeson and Mad Men star Jessica Pare.

Edison Waters – Music Management

Duan Stokes
Having begun in retail with HMV, Edison Waters gained his first record company experience in 2000 when he joined EMI Ireland. He set up his own Vibe Music label and artist management company in 2002 with Garavan Rigby and Vibecom’s Ian Redmond. As well as guiding Dublin R&B singer Luke Thomas to Irish Top 10 success, Edison signed the then 15-year-old Laura Izibor, shortly after she had won the 2fm Jacob’s Song Contest. After an abortive spell with Britney ‘n’ Justin’s record label Jive, the wonderfully talented Izibor signed a deal in 2006 with Atlantic Records in the US. Meanwhile, Vibe teamed up with publicist Ailish Toohey to provide PR and consultancy service for such acts as Leanne Harte, Royseven and The Hedrons. In 2009 Izibor’s ‘From My Heart To Yours’ single crashed into the US Urban AC Chart ahead of the release of her debut album, and the gorgeous ‘Shine’ was picked up for the Hibernian Aviva ad in Ireland. Let The Truth Be Told went to No.2 on home turf and charted in the US. She was subsequently nominated for a MOBO Award as Best UK Newcomer and a Soul Train Award. Izibor’s songs have been used in episodes of Grey’s Anatomy, MTV’s The Hills, Ghost Whisperer, Bones and America’s Best Dance Crew, as well as the movies PS I Love You and Step Up 2: The Streets. Collective Management’s clients include Royseven (now sadly defunct) and Gavin James, who won the Choice Music Prize Song Of The Year Award consecutively in 2012 and 2013. Edison started 2011 by signing Dublin band The Shoos to Universal Records Ireland and is currently managing Gavin James.

Steve Averill – Image Sells

Nick Kelly
A founder member of legendary Dublin punk band The Radiators from Space, Steve now owns one of Ireland's leading graphic design companies, Averill Design Associates, whose clients include a wide variety of acts, including U2. He invented U2's name and has contributed to the design of nearly all of their album and single covers and a variety of impressively inventive promotional materials. His inventive design work was collected into the book Stealing Hearts At A Travelling Show.